In 2023, more than one-third of the top 1,000 cryptocurrency projects (including cryptocurrency companies and individual tokens) have not published a new article on their respective websites.
According to a May 1 research report from blockchain marketing agency Guerilla Buzz whose clients include CoinGecko and cryptocurrency exchange AAX among others a staggering 35.8 percent of this year's top 1,000 cryptocurrency projects haven't launch ed yet. Can update their website with any new written content.
Additionally, the report found that less than half (49.7%) of those 1,000 projects had published more than two new articles by 2023. Guerilla Buzz researchers said the inspiration for the comparative study came after noticing that “many cryptocurrency companies are not prioritizing a strong marketing foundation.” Instead, most of these companies chose to focus on “creating hype for their token sales” and “choosing short-lived growth spurts” instead of prioritizing long-term organic growth. The paper claims the research method was "straightforward" but "labour-intensive". First, the researchers manually checked the corresponding websites of the top 1,00 crypto projects to see if they had blogs. From there, they assessed the number of articles published in recent years and checked how many new blogs posts were published in 2023.
Among the top 10 cryptocurrency projects, binance's bnb chain is the clear blogger leader, with 59 New ArticleS Published this year. , with 36 New Jobs, Followed by Cardano, there are 12. The Paper Also Found that the most popular blog site for crypto projects is free blog hosting site Medium. The practice has reportedly been in place since the initial coin offering boom of 2017, when thousands of new projects popped up within a few months, many of them opting for nothing more than a one-page website, a white paper and a "technological revolution." lofty promise". It's worth noting that while Medium remains the platform of choice for many crypto project bloggers, it may not actually be the best choice for companies looking for long- term growth.
"By relying on Medium's platform, these companies are essentially driving Medium's traffic and growth rather than their own," the researchers wrote. "While Medium's excellent on-page SEO and high domain authority may make it an easy choice for cryptocurrency companies looking to make a quick splash, this focus on short-term gains may not be sustainable in the long run.”
