Dapper Labs owns and operates NFL All Day, a company that allows users to purchase and collect digital football highlights from the NFL. The NFL is behind the entire thing, and all highlights are officially licenced by the league.
It's been less than a year since NBA Top Shot introduced many sports fans to the world of NFTs, and the NFL is planning a similar arrangement. The league announced a partnership with Dapper Labs, the company that runs Top Shot, in September, and we now know the name of the service that will distribute the video highlight clips that contain the "Moments" that become NFTs: NFL All Day.
NFL All Day uses the Dapper Labs Flow blockchain just like Top Shot, with the trading and showcasing of Moments happening on the All Day platform.
Pros
NFL All Day has a number of beneficial aspects. Some indicators point to it being as successful as its NBA counterpart. Here are some of our favourites.
Moments Can Be Saved Making Sense of NFTs
Collectible highlights are far more appealing than digital cards. As far as we can tell, they will be the driving force in the digital market in the future. Because collecting highlights in a physical space is impossible, the product requires that it be done digitally.
At the end of the day, the choice is simple: would you rather collect still digital images or contextualised, moving highlights? Of course, we say highlights, and the market seems to agree.
Football is King
Football is huge in America. It's the most popular sport in America, and the statistics back it up. Because the playoffs coincident with the NFL season, the 2020 NBA finals were the least-watched in a decade.
Nonetheless, the football card market underperforms other American sports. Baseball and basketball are the true masters of American sports card trading. However, as new products such as NFL All Day bring new people into the hobby, interest in NFL products should increase. Given the Popularity of American Football and its massive merchandise market, NFL All Day is poised to compete NBA Top Shot's success.
Cons
The packs are too much priced. Top Shot was originally available for less than ten dollars. With the hot resale market, it was almost certain that you could rip a pack and profitably flip its moments. One of the reasons the product quickly became popular was its guaranteed value.
That hasn't been the case with All Day thus far. Riding on the success of Top Shot, the packs began at $50 for the cheapest. As a result, many of them have already lost money. Collectors expressing dissatisfaction with product pricing is nothing new. However, the complaints from the All Day community may be valid.
If the All Day grows in popularity, the $50 will appear to be a good price, and they should be able to pay for themselves. However, the higher price point makes it a risky proposition for the time being.
