logo
  • menu
  • Markets
  • ETFs
  • Live
  • Spot
  • Futures
  • Bots
  • Learn
  • Sign In
  • Sign Up
  • Downloads
  • English
  • |
  • USD
  • |
Sign Up
Crypto PricesLearnLatest NewsDownloadsMarketsSpotAnnouncements
Home/
Learn/
Crypto Basics

What Does Microstrategy Do? Why Did It Start To Buy Bitcoin?

By Craig Green
Jul 29, 2024
4.4 
★
★
★
★
★
★
★
★
★
★
 396 User Rating
Share

MicroStrategy is an enterprise business intelligence (BI) application and software vendor. The main topics in this article are, "What Does Microstrategy Do?" And "Why Did It Start To Buy Bitcoin?"

Microstrategy: What Does Microstrategy Do?

MicroStrategy is an enterprise business intelligence (BI) application software, vendor. Multiple sources on its main platform are intended to support businesses in making data-driven decisions and optimizing operating processes. report distribution and highly formatted reports, thresholds, and alerts.

The architecture of MicroStrategy can be set up on-site with Linux or Windows servers or as a service in the AWS or Microsoft Azure clouds. Users can access MicroStrategy applications and services using its client interfaces on the web, Windows, Mac, and mobile devices. In addition to its suite of development and administrative tools, MicroStrategy provides a software developer kit (SDK) to customize an application and integrate it with other applications. Users can integrate MicroStrategy functionality with third-party analytics tools like Tableau and Power BI as well as a Microsoft Office integration using the platform's APIs and gateways.

MicroStrategy and Bitcoin

MicroStrategy gained public attention in the early 2020s for making big Bitcoin purchases. The stock price of the company has been able to regain some of the losses it suffered in the wake of the dot-com crash in the late 1990s and early 2000s thanks to this strategy.

Why Did it start to Buy Bitcoin?

Digital Gold

Former CEO Michael Saylor sees Bitcoin as digital gold. Saylor supported the largest cryptocurrency over fiat and other traditional safe-haven assets like gold without any limitations.

"Bitcoin is digital gold - harder, stronger, faster, and smarter than any money that has preceded it," he said. Saylor also believes that Bitcoin's very structure will ensure that its value will only increase with time.

He added:

"We expect its value to accrete with advances in technology, expanding adoption, and the network effect that has fueled the rise of so many category killers in the modern era."

Doubts over fiat's future

For Saylor, there were multiple red flags that swayed him to turn to Bitcoin.

These were "among other things, the economic and public health crisis precipitated by COVID- 19, unprecedented government financial stimulus measures including quantitative easing adopted around the world, and global political and economic uncertainty," he said.

Continuing, he argued that what began as a result of Covid-19 would only cause further problems later on:

"We believe that, together, these and other factors may well have a significant depreciating effect on the long-term real value of fiat currencies and many other conventional asset types, including many of the assets traditionally held as part of corporate treasury operations."

Bitcoin's "Schelling point"

Finally, Saylor was highly complimentary about Bitcoin in particular - and did not mention that the company even considered any other cryptocurrencies.

"We find the global acceptance, brand recognition, ecosystem vitality, network dominance, architectural resilience, technical utility, and community ethos of Bitcoin to be persuasive evidence of its superiority as an asset class for those seeking a long-term store of value, he said.

In its eleven-year history, Bitcoin has managed to both hold onto its position as the largest cryptocurrency and resist many concerted attacks meant to destroy it.

Bitcoin's technical fundamentals continue to be in a broad uptrend as a result of miners devoting more and more resources to the network. Miners' preference for BTC supports the theory that in the long run, security and market prowess will only increase.

What Does Microstrategy Do? Why Did It Start To Buy Bitcoin? -- Hopefully, this article can help you to gain some knowledge.

Disclaimer: The information on this page may have been obtained from third parties and does not necessarily reflect the views or opinions of BitKan. This content is provided for general informational purposes only, without any representation or warranty of any kind, nor shall it be construed as financial or investment advice. BitKan shall not be liable for any errors or omissions, or for any outcomes resulting from the use of this information. Investments in digital assets can be risky. Please carefully evaluate the risks of a product and your risk tolerance based on your own financial circumstances. Products mentioned in this article may not be available in your region.

Related Articles

  • Crypto Trading Bots: What Are They and How Do They Work?

    Crypto Trading Bots: What Are They and How Do They Work?

    A crypto trading bot is a software application designed to automate the process of buying and selling digital assets, acting as an interface between the user and a cryptocurrency exchange.
    Cornell Rachel
    Jun 26, 2026
  • What Is Rehypothecation Risk in Crypto? How to Protect Yourself

    What Is Rehypothecation Risk in Crypto? How to Protect Yourself

    Rehypothecation is a practice where a lending platform takes collateral pledged by its clients and uses it for its own purposes.
    James Dean
    Jun 17, 2026
  • What Are Crypto Prediction Markets? A Complete Guide for Beginners

    What Are Crypto Prediction Markets? A Complete Guide for Beginners

    Crypto prediction markets are peer-to-peer decentralized financial platforms where participants trade contracts tied to the outcomes of real-world events, such as elections, sports, or economic data releases.
    Jun 12, 2026

Latest Articles

Crypto Basics

Tutorials

Currencies

Investing

  • What Is Cross-Chain Interoperability? How Does It Function?

    What Is Cross-Chain Interoperability? How Does It Function?

    Cross-chain interoperability is the technological capability of independent blockchain networks to securely exchange assets, data, and functional instructions without central intermediaries.
    Jerry McNeill
    Jul 8, 2026
  • What Are Keyloggers? How Do They Drain Your Crypto?

    What Are Keyloggers? How Do They Drain Your Crypto?

    A keylogger is a specialized form of spyware designed to systematically record every keystroke pressed on a compromised device.
    Wayne Ingram
    Jul 6, 2026
  • What is Maximal Extractable Value in crypto? How Do We Avoid MEV?

    What is Maximal Extractable Value in crypto? How Do We Avoid MEV?

    Maximal Extractable Value (MEV), formerly known as Miner Extractable Value, is the maximum value that can be extracted from block production by including, excluding, or reordering transactions within a block, in addition to standard block rewards and gas fees.
    Jerry McNeill
    Jul 1, 2026
  • Crypto Trading Bots: What Are They and How Do They Work?

    Crypto Trading Bots: What Are They and How Do They Work?

    A crypto trading bot is a software application designed to automate the process of buying and selling digital assets, acting as an interface between the user and a cryptocurrency exchange.
    Cornell Rachel
    Jun 26, 2026
  • What Are Appchains? How Do Application-Specific Blockchains Work?

    What Are Appchains? How Do Application-Specific Blockchains Work?

    Appchains are blockchains built to support a single application, providing dedicated resources instead of competing for block space with other decentralized applications.
    Jerry McNeill
    Jun 25, 2026
View more data 

Content

BTCBTC(BTC)
$0
--(Last 24h)
SpotFutures

Top

View more
  1. 1How To Sign Up For A BitKan Account (Web)?
  2. 2When Is Bitcoin Halving 2024? What Does Bitcoin Halving Do?
  3. 3What is Etherscan Used For and How to Find Token Decimal on Etherscan
  4. 4What is USDC used for? Why is USDC used?

Top Gainers

View more
Akedo
AkedoAKE

$0.000757

+301.75%
Warden
WardenWARD

$0.004860

+30.47%
Lorenzo Protocol
Lorenzo ProtocolBANK

$0.0555

+29.07%
Portugal National Team Fan Token
Portugal National Team Fan TokenPOR

$0.0815

+24.53%
Cap
CapCAP

$0.0195

+21.70%

Top Trending

View more
EVAA Protocol
EVAA ProtocolEVAA

$1.0912

+12.55%
Akedo
AkedoAKE

$0.000757

+301.75%
Ordinals
OrdinalsORDI

$3.6540

+5.15%
Uniswap
UniswapUNI

$3.6870

+0.71%
Sandisk
SandiskSNDK

$1,588.33

-11.47%

Recently added

View more
Robinhood
RobinhoodHOODB

$115.820

-2.10%
Broadcom
BroadcomAVGOB

$395.200

-1.20%
ARM
ARMARMB

$273.050

-4.74%
Applied Optoelectronics
Applied OptoelectronicsAAOIB

$109.000

-13.71%
IBM
IBMIBMB

$212.490

-4.40%

Latest News

View more
  1. 1Bitcoin Jumps to $65K as Softer CPI Data Calms Fed Hike Fears
  2. 2Stablecoin Market Drops $10B, Analysts Downplay Concerns
  3. 3New SEC Crypto Rule to Cut Red Tape for Startup Fundraising
  4. 4White House Admits Federal Bitcoin Fund is Still Delayed
  5. 5USDC Dominates Tether USDT in Stablecoin Volume Race
About Us
  • About BitKan
  • Contact Us
  • Announcements
  • VIP Program
  • BitKan Ambassador
  • Institutional Services
Products
  • Spot
  • Futures
  • Crypto Prices
  • Learn
  • News
  • Markets
  • How to Buy Crypto
  • BTC to USD Calculator
  • Reward
Help
  • Help Center
  • Email Us
  • Live Chat
  • Download APP
  • Listing Application
  • Buy Bitcoin
  • Buy Ethereum
  • Buy Dogecoin
  • Buy Altcoins
Terms
  • Terms of Use
  • Privacy Policy
  • Trading Rules
  • Fee
K-Site
English
About Us
+
  • About BitKan
  • Contact Us
  • Announcements
  • VIP Program
  • BitKan Ambassador
  • Institutional Services
Products
+
  • Spot
  • Futures
  • Crypto Prices
  • Learn
  • News
  • Markets
  • How to Buy Crypto
  • BTC to USD Calculator
  • Reward
Help
+
  • Help Center
  • Email Us
  • Live Chat
  • Download APP
  • Listing Application
  • Buy Bitcoin
  • Buy Ethereum
  • Buy Dogecoin
  • Buy Altcoins
Terms
+
  • Terms of Use
  • Privacy Policy
  • Trading Rules
  • Fee
K-Site
+
  • Twitter
  • Facebook
  • Telegram
  • YouTube
  • Instagram
  • Medium
  • Linkedin
@2012-2026 BITKAN.com