logo
  • menu
  • Markets
  • ETFs
  • Live
  • Spot
  • Futures
  • Learn
  • Sign In
  • Sign Up
  • Downloads
  • English
  • |
  • USD
  • |
Sign Up
Crypto PricesLearnLatest NewsDownloadsMarketsSpotAnnouncements
Home/
Learn/
Crypto Basics

What Does Microstrategy Do? Why Did It Start To Buy Bitcoin?

By Craig Green
Jul 29, 2024
4.4 
★
★
★
★
★
★
★
★
★
★
 396 User Rating
Share

MicroStrategy is an enterprise business intelligence (BI) application and software vendor. The main topics in this article are, "What Does Microstrategy Do?" And "Why Did It Start To Buy Bitcoin?"

Microstrategy: What Does Microstrategy Do?

MicroStrategy is an enterprise business intelligence (BI) application software, vendor. Multiple sources on its main platform are intended to support businesses in making data-driven decisions and optimizing operating processes. report distribution and highly formatted reports, thresholds, and alerts.

The architecture of MicroStrategy can be set up on-site with Linux or Windows servers or as a service in the AWS or Microsoft Azure clouds. Users can access MicroStrategy applications and services using its client interfaces on the web, Windows, Mac, and mobile devices. In addition to its suite of development and administrative tools, MicroStrategy provides a software developer kit (SDK) to customize an application and integrate it with other applications. Users can integrate MicroStrategy functionality with third-party analytics tools like Tableau and Power BI as well as a Microsoft Office integration using the platform's APIs and gateways.

MicroStrategy and Bitcoin

MicroStrategy gained public attention in the early 2020s for making big Bitcoin purchases. The stock price of the company has been able to regain some of the losses it suffered in the wake of the dot-com crash in the late 1990s and early 2000s thanks to this strategy.

Why Did it start to Buy Bitcoin?

Digital Gold

Former CEO Michael Saylor sees Bitcoin as digital gold. Saylor supported the largest cryptocurrency over fiat and other traditional safe-haven assets like gold without any limitations.

"Bitcoin is digital gold - harder, stronger, faster, and smarter than any money that has preceded it," he said. Saylor also believes that Bitcoin's very structure will ensure that its value will only increase with time.

He added:

"We expect its value to accrete with advances in technology, expanding adoption, and the network effect that has fueled the rise of so many category killers in the modern era."

Doubts over fiat's future

For Saylor, there were multiple red flags that swayed him to turn to Bitcoin.

These were "among other things, the economic and public health crisis precipitated by COVID- 19, unprecedented government financial stimulus measures including quantitative easing adopted around the world, and global political and economic uncertainty," he said.

Continuing, he argued that what began as a result of Covid-19 would only cause further problems later on:

"We believe that, together, these and other factors may well have a significant depreciating effect on the long-term real value of fiat currencies and many other conventional asset types, including many of the assets traditionally held as part of corporate treasury operations."

Bitcoin's "Schelling point"

Finally, Saylor was highly complimentary about Bitcoin in particular - and did not mention that the company even considered any other cryptocurrencies.

"We find the global acceptance, brand recognition, ecosystem vitality, network dominance, architectural resilience, technical utility, and community ethos of Bitcoin to be persuasive evidence of its superiority as an asset class for those seeking a long-term store of value, he said.

In its eleven-year history, Bitcoin has managed to both hold onto its position as the largest cryptocurrency and resist many concerted attacks meant to destroy it.

Bitcoin's technical fundamentals continue to be in a broad uptrend as a result of miners devoting more and more resources to the network. Miners' preference for BTC supports the theory that in the long run, security and market prowess will only increase.

What Does Microstrategy Do? Why Did It Start To Buy Bitcoin? -- Hopefully, this article can help you to gain some knowledge.

Disclaimer: The information on this page may have been obtained from third parties and does not necessarily reflect the views or opinions of BitKan. This content is provided for general informational purposes only, without any representation or warranty of any kind, nor shall it be construed as financial or investment advice. BitKan shall not be liable for any errors or omissions, or for any outcomes resulting from the use of this information. Investments in digital assets can be risky. Please carefully evaluate the risks of a product and your risk tolerance based on your own financial circumstances. Products mentioned in this article may not be available in your region.

Related Articles

  • What Is Rehypothecation Risk in Crypto? How to Protect Yourself

    What Is Rehypothecation Risk in Crypto? How to Protect Yourself

    Rehypothecation is a practice where a lending platform takes collateral pledged by its clients and uses it for its own purposes.
    James Dean
    Jun 17, 2026
  • What Are Crypto Prediction Markets? A Complete Guide for Beginners

    What Are Crypto Prediction Markets? A Complete Guide for Beginners

    Crypto prediction markets are peer-to-peer decentralized financial platforms where participants trade contracts tied to the outcomes of real-world events, such as elections, sports, or economic data releases.
    Jun 12, 2026
  • What is Bitwise Hyperliquid ETF? How Does BHYP Work?

    What is Bitwise Hyperliquid ETF? How Does BHYP Work?

    The Bitwise Hyperliquid ETF is a spot-based investment vehicle that holds the physical HYPE token rather than derivatives or futures contracts.
    Hallie Gill
    May 18, 2026

Latest Articles

Crypto Basics

Tutorials

Currencies

Investing

  • What Are Short Liquidations? How Can Traders Prevent Them in Crypto?

    What Are Short Liquidations? How Can Traders Prevent Them in Crypto?

    A short liquidation is a mandatory event within derivatives markets where a cryptocurrency exchange automatically closes a leveraged short position.
    Cornell Rachel
    Jun 22, 2026
  • What Is Rehypothecation Risk in Crypto? How to Protect Yourself

    What Is Rehypothecation Risk in Crypto? How to Protect Yourself

    Rehypothecation is a practice where a lending platform takes collateral pledged by its clients and uses it for its own purposes.
    James Dean
    Jun 17, 2026
  • What Is pERC20? How Does This Ethereum Token Standard Work?

    What Is pERC20? How Does This Ethereum Token Standard Work?

    The pERC-20 framework is an experimental Ethereum Improvement Proposal designed to fundamentally alter how standard tokens operate on public networks,
    Jun 12, 2026
  • What Are Crypto Prediction Markets? A Complete Guide for Beginners

    What Are Crypto Prediction Markets? A Complete Guide for Beginners

    Crypto prediction markets are peer-to-peer decentralized financial platforms where participants trade contracts tied to the outcomes of real-world events, such as elections, sports, or economic data releases.
    Jun 12, 2026
  • What is the MSX X Card? Understanding the New Crypto Card

    What is the MSX X Card? Understanding the New Crypto Card

    The MSX X Card is a financial instrument launched by the MSX Maitong platform that functions as a payment gateway for digital assets
    James Dean
    Jun 8, 2026
View more data 

Content

BTCBTC(BTC)
$0
--(Last 24h)
SpotFutures

Top

View more
  1. 1How To Sign Up For A BitKan Account (Web)?
  2. 2When Is Bitcoin Halving 2024? What Does Bitcoin Halving Do?
  3. 3What is Etherscan Used For and How to Find Token Decimal on Etherscan
  4. 4What is USDC used for? Why is USDC used?

Top Gainers

View more
Bondex
BondexBDXN

$0.000845

+53.63%
Atletico Madrid Fan Token
Atletico Madrid Fan TokenATM

$2.0520

+45.22%
BNB Attestation Service
BNB Attestation ServiceBAS

$0.0446

+43.52%
Solstice
SolsticeSLX

$0.3633

+26.50%
Rats
RatsRATS

$0.00003119

+25.46%

Top Trending

View more
Ethena
EthenaENA

$0.0864

+1.05%
AAVE
AAVEAAVE

$82.2300

+14.43%
Humanity
HumanityH

$0.0611

-39.93%
Bitcoin Cash
Bitcoin CashBCH

$194.900

-0.05%
Solstice
SolsticeSLX

$0.3633

+26.50%

Recently added

View more
Arcium
ArciumARX

$0.2688

-13.46%
Ambire AdEx
Ambire AdExADX

$0.0578

+3.40%
Re
ReRE

$0.6137

-16.36%
o1 exchange
o1 exchangeO

$0.6563

+17.62%
SpaceX
SpaceXSPCXB

$155.940

-0.06%

Latest News

View more
  1. 1Uniswap Soars 22% as Altcoins Rally While Bitcoin Stalls
  2. 2HYPE Surges 6%: Suspected Insider Whale Nabs $34M in Gains
  3. 3SpaceX Prices Record $75B IPO at $135, Hits $1.8T Valuation
  4. 4Stablecoin Secondary Market Rules Pit Banks Against Crypto
  5. 5Bitcoin and Gold Tumble Amid Rising Inflation and Rate Bets
About Us
  • About BitKan
  • Contact Us
  • Announcements
  • VIP Program
  • BitKan Ambassador
  • Institutional Services
Products
  • Spot
  • Futures
  • Crypto Prices
  • Learn
  • News
  • Markets
  • How to Buy Crypto
  • BTC to USD Calculator
  • Reward
Help
  • Help Center
  • Email Us
  • Live Chat
  • Download APP
  • Listing Application
  • Buy Bitcoin
  • Buy Ethereum
  • Buy Dogecoin
  • Buy Altcoins
Terms
  • Terms of Use
  • Privacy Policy
  • Trading Rules
  • Fee
K-Site
English
About Us
+
  • About BitKan
  • Contact Us
  • Announcements
  • VIP Program
  • BitKan Ambassador
  • Institutional Services
Products
+
  • Spot
  • Futures
  • Crypto Prices
  • Learn
  • News
  • Markets
  • How to Buy Crypto
  • BTC to USD Calculator
  • Reward
Help
+
  • Help Center
  • Email Us
  • Live Chat
  • Download APP
  • Listing Application
  • Buy Bitcoin
  • Buy Ethereum
  • Buy Dogecoin
  • Buy Altcoins
Terms
+
  • Terms of Use
  • Privacy Policy
  • Trading Rules
  • Fee
K-Site
+
  • Twitter
  • Facebook
  • Telegram
  • YouTube
  • Instagram
  • Medium
  • Linkedin
@2012-2026 BITKAN.com