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What Does SIMPING Mean? The Business Sense Behind IreneDAO

By Craig Green
Jun 26, 2025
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If you want to know about Simping mean in crypto and the business behind IreneDAO, this article is for you. Today we will talk about them. Let’s take a look at the article below.

What Does SIMPING Mean?

Simps organize to worship women with their cryptocurrencies. Of course, Simp isn't just an invented acronym. Merriam-Webster defines it as a "stupid or stupid person", sort of like "fool". But for a more precise definition of "simple" as used in this context, we'd better turn to Urban Dictionary, an online compilation of slang terms that defines it as a distinctly gendered concept. Which refers to some kind of die-hard fan (usually male) who goes out of their way to follow their fanbase (usually female). It was originally used as an insult because the psychology of "simping" could border on OCD, though later simps tried to retract the word.

The Business Sense Behind IreneDAO

Essentially, what’s happening with IreneDAO is one of the reasons why the minimum list price for these NFTs is now 1.35 ETH, or about $4,400. YouTuber turned amateur boxer Logan Paul and billionaire Mike Novogratz are among the investors.

The images started as a sticker pack on the messaging app Telegram, as a way for Zhao and her business partner, Benjamin Tang, to create a buzz around the online "Eileen" persona. SO-COL is an acronym for "Social Collections" and is the official name of Zhao Tang's business.

When sticker packs became popular, SO-COL decided to turn these images into an NFT collection.

Like many other NFT projects and online get-rich-quick schemes, IreneDAO managed to capture lightning in a bottle. The rise of so-called meme stocks like GameStop and AMC set the stage for such things in the early 2020s, giving real value to viral jokes. For Zhao and Tang, a conscious "simplicity" mentality is part of the brand.

Simp psychology has proven lucrative for other influencers: a streamer named Belle Delphine is known for selling her bath water to fans for $30 a can, and Stephanie Matto recently used her "fart The -in-a-jar” NFT caused a stir, which she said could be redeemed for actual farts in an actual jar. On the streaming platform Twitch, subscribers regularly tip their favorite gamers and commentators in hopes of getting a shout-out on-stream.

Even if the success of IreneDAO is absurd, it demonstrates the ability of cryptocurrencies to quickly capitalize on hype and turn fans into cash. Belle Delphine announced her bath water sale in 2019, long before NFTs became mainstream; would she do things differently in the NFT era? With “Stan culture” already normalizing hypersocial relationships between fans and celebrities, the financial component of cryptocurrencies seems poised to expand. Of course, fandoms can be leveraged with or without the individual influencer’s permission, as this reasoning piece from Vice explains.

As far as IreneDAO is concerned, though, things seem to have settled down. In a recent YouTube Q&A, Zhao explained that SO-COL could mark the beginning of a kind of "social finance" or SocialFi application. It works a bit like a social token, where fans buy Creator Coins as a form of investment in celebrity popularity.

“The Irene DAO is just a proof of concept for SO-COL,” she said, “because people [are] really skeptical about this fan economy and whether it’s really going to be bullish in the Web 3 ecosystem.”

I hope this article will help you to learn Simping mean in crypto and the business behind IreneDAO. NFTs and blockchain technology more broadly have been hailed as a solution to content theft as a way to prove ownership of art while offering the option to make money through surplus and resale.

Disclaimer: The information on this page may have been obtained from third parties and does not necessarily reflect the views or opinions of BitKan. This content is provided for general informational purposes only, without any representation or warranty of any kind, nor shall it be construed as financial or investment advice. BitKan shall not be liable for any errors or omissions, or for any outcomes resulting from the use of this information. Investments in digital assets can be risky. Please carefully evaluate the risks of a product and your risk tolerance based on your own financial circumstances. Products mentioned in this article may not be available in your region.

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