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What is Oranje? Why Is It Brazil’s Biggest Bitcoin Investment?

By Martha Grizzard
May 6, 2025
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Oranje, a new Bitcoin-focused company backed by Brazil’s largest commercial bank, Itaú, is making waves in the crypto world. The company aims to create the first publicly traded entity in Latin America focused solely on Bitcoin. Let’s explore what Oranje is all about and how it plans to shape the future of Bitcoin investments.

What Is Oranje and Its Role in Bitcoin Investment?

Oranje is a Bitcoin reserve company that plans to raise funds through issuing bonds and stocks, aiming for a 45% Bitcoin return in its first year. The company has already received significant support from Itaú BBA, one of Brazil’s most influential financial institutions, and Pinheiro Neto Advogados.

Led by Guilherme Gomes, former executive at Swan Bitcoin, Oranje is positioning itself as a major player in Bitcoin investment. By focusing solely on Bitcoin, Oranje intends to capitalize on the growing demand for digital assets in Latin America.

Why Is Oranje So Important for Bitcoin?

Oranje's focus on Bitcoin and its plans for a publicly traded company are significant steps for the broader cryptocurrency market. The fact that Itaú is backing this project signals a mainstream financial institution’s confidence in Bitcoin’s future as a store of value.

By creating a Bitcoin reserve, Oranje is setting the stage for future Bitcoin-focused investment products in the region, further legitimizing digital currencies.

Disclaimer: The information on this page may have been obtained from third parties and does not necessarily reflect the views or opinions of BitKan. This content is provided for general informational purposes only, without any representation or warranty of any kind, nor shall it be construed as financial or investment advice. BitKan shall not be liable for any errors or omissions, or for any outcomes resulting from the use of this information. Investments in digital assets can be risky. Please carefully evaluate the risks of a product and your risk tolerance based on your own financial circumstances. Products mentioned in this article may not be available in your region.

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