Forget punch cards and points. Loyalty is going Web3. and Try Your Best (TYB) is leading the charge. But what is TYB, and can it truly reinvent brand loyalty using coins, NFTs, and gamified engagement? Backed by crypto's biggest names and used by over 200 brands, TYB is bringing crypto to your favorite lifestyle products—without needing a wallet.
How Does TYB Redefine Loyalty Programs?
TYB lets users earn coins and NFTs through branded challenges—like posting content or leaving reviews. These coins can be redeemed for exclusive access, discounts, or upgraded collectibles, creating real-world value for digital engagement.
What Are Coins and NFTs in the TYB Ecosystem?
Coins are earned through activity and can increase in value as users level up. NFTs represent branded digital collectibles tied to unique perks, fostering long-term loyalty. Together, they form a gamified loyalty loop that's more fun—and valuable—than traditional programs.
Is TYB Just for Crypto-Natives?
Not at all. TYB integrates with Shopify and doesn't require a wallet to use. This makes it accessible for mainstream consumers, especially Gen Z and millennial shoppers. It's Web3 without the friction.
Who's Backing TYB and How Fast Is It Growing?
TYB was co-founded by Ty Haney and recently raised $11 million in Series A funding from Coinbase Ventures, Castle Island, and Offline Ventures. With a total of $20.8 million raised, TYB is scaling fast and already works with hundreds of brands across lifestyle sectors.
Conclusion:
So what is TYB? It's a blockchain-powered loyalty engine that actually works for the real world. With NFTs, coins, and challenges built into everyday brand experiences, TYB is proving that Web3 can deliver real engagement—and real value—for both users and businesses.
