Amazon Web Services (AWS) -- the e-commerce giant's cloud arm -- said it will allocate $100 million to build a center to help entities leverage generative artificial intelligence (AI).
Microsoft and Google—two other giants—have made bigger investments in artificial intelligence.
AWS CEO Adam Selipsky revealed these plans in a recent interview with CNBC, suggesting the company recognizes the potential of the new technology:
“You ask yourself this question: In a 10K race, where are the three steps of different runners? Does it really matter? The point is, you've already taken three steps, and it's a 10K race.”
The executive explained that the new feature will not act as a physical hub, but as a "program." RyanAir, Lonely Planet, Highspot and Twilio are already on board, he added.
Selipsky sees an optimistic future for artificial intelligence, calling it "the next wave of cloud innovation." According to him, this will be the "next big thing" that drives customers wanting to get into the cloud.
Amazon has jumped on the artificial intelligence bandwagon with the launch of its virtual assistant technology, Alexa. However, these efforts and an upcoming $100 million investment are no match for what other leading players are doing.
Multinational tech giant Microsoft invested $10 billion in OpenAI a few months ago. This is the third investment in the AI startup, following previous investments in 2019 and 2021. Soon after, Google invested $300 million in Anthropic. Founded in 2021 by former members of OpenAI , OpenAI is a San Francisco-based AI security and research company.
