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Trump-Backed World Liberty Financial Launches Crypto Lending Platform

By Decrypt
Jan 13, 2026
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“WLFI Markets is built to support the future of tokenized finance by providing access to third party and WLFI-branded real-world asset products, supporting new tokenized assets as they launch, and creating deeper and wider access to USD1 across all WLFI applications,” the firm posted on X. “It’s designed to provide future access to WLFI’s broader RWA roadmap.”

Since its launch early Monday, the platform has generated around $20 million in supplied assets, led by its USD1 stablecoin, which offers a 27% incentive rate as well as USD1 rewards points for those supplying at least $1,000. 

"A year ago, we set out to build a stablecoin that could compete with the biggest names in crypto, and USD1 has exceeded every expectation," said World Liberty Financial co-founder and COO Zak Folkman in a statement. 

"Now we’re giving USD1 users access to even more ways to put their stablecoins to work,” he continued. “World Liberty Markets is a major step forward, and it's just the first of many products we're planning to roll out over the next 18 months.”

2/ USD1 now has a home inside WLFI Markets. Alongside WLFI, ETH, cbBTC, USDC, and USDT, users can supply assets to earn or unlock borrowing through Dolomite. Markets are built to help your USD1 stay productive across the entire WLFI ecosystem.

The platform exists as a web app at present time, but is expected to connect to the WLFI mobile app in the future. Additional asset support and incentive structures will be dictated by the platform’s users and WLFI token holders via decentralized governance votes.

The platform launched its native governance token, WLFI, in September. The token is up around 1.2% in the last 24 hours, recently changing hands just under $0.17. It is up 18% in the last two weeks, but still remains 49% off its all-time high mark of $0.33. 

Trump Rules Out Pardon for FTX Founder Sam Bankman-Fried: NYT

A representative for World Liberty Financial did not immediately respond to Decrypt’s request for comment.

Disclaimer: The information on this page may have been obtained from third parties and does not necessarily reflect the views or opinions of BitKan. This content is provided for general informational purposes only, without any representation or warranty of any kind, nor shall it be construed as financial or investment advice. BitKan shall not be liable for any errors or omissions, or for any outcomes resulting from the use of this information. Investments in digital assets can be risky. Please carefully evaluate the risks of a product and your risk tolerance based on your own financial circumstances. Products mentioned in this article may not be available in your region.

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