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Pump.fun Pushes Past Memecoins, Launches Investment Arm To Back New Projects

By Bitcoinist
Jan 20, 2026
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Pump.fun, the memecoins launchpad, has opened an investment arm called Pump Fund and kicked off a public hackathon to seed early projects. It put $3 million on the table to back a batch of new teams. Twelve winners will get $250,000 each at a $10 million valuation as part of the first program.

Market Driven Hackathon Model

That means teams are expected to build in public, mint tokens, and show early user interest instead of relying on traditional venture checks. Mentorship from Pump.fun’s founders is also part of the package.

Today, we announce Pump Fund

It will advance the startup ecosystem on pump fun by aligning itself with projects long-term.

The fund’s first initiative is the BiP Hackathon which will fund 12 projects with $250k @ $10m val, giving mentorship with pump fun’s founders & much more

The Rules And The Playbook

The hackathon format is meant to make fundraising faster and more visible. This is an approach that puts a lot of power into trading activity, which supporters say can reveal what people actually want.

Moving Beyond Memecoins

But the platform has a past that colors this announcement: earlier coverage flagged security incidents and legal worries tied to memecoin launches and platform mechanics, which some observers say could make this venture-style push controversial.

What Critics Note

Some critics worry the model may reward short-term hype over slow, steady product building. Market-driven selection can amplify excitement, and excitement can fade fast.

Questions have been raised about how traction will be measured and whether token-driven signals can consistently point to long-term, sustainable projects. Governance and transparency are already on watch lists.

Applications are open for teams that want a shot at the $3 million pool, with timelines given by Pump.fun for selection and the first cohort to be chosen quickly after submissions close.

The memecoins platform says it will supply capital plus hands-on support to winners, and the community will have a big role in helping decide which ideas rise.

Featured image from PYMNTS, chart from TradingView

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