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Bitcoin Whales Keep Buying Through Volatility As Retail Steps Away

By Bitcoinist
Jan 23, 2026
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Bitcoin is facing renewed volatility after a sharp drop from the $97,000 region to nearly $87,000 in just a few days, shaking market confidence and forcing bulls into defense mode. The pullback comes as geopolitical tension between the United States and the European Union escalated this week, with trade-war rhetoric returning to the spotlight and uncertainty rising around potential retaliatory measures tied to broader disputes, including the situation surrounding Greenland.

Despite the downside pressure, on-chain behavior suggests the market structure is not collapsing, but shifting. Since January, Bitcoin whales have continued to accumulate through corrective phases, absorbing spot supply even as price action weakened.

With price now stabilizing near a major psychological zone, Bitcoin is entering a critical stretch where demand must return to confirm whether this move was a temporary shakeout or the start of deeper weakness.

Whales Keep Accumulating as Bitcoin Fights to Hold $90K

Bitcoin is now attempting to hold above the $90,000 level as volatility remains elevated and traders look for signs of stabilization after the recent swing lower. Price action has become increasingly reactive to macro headlines, and the $90K zone is acting as a key psychological threshold that could determine whether the market consolidates or extends the correction.

In this environment, short-term sentiment can flip quickly, especially as liquidity thins and intraday moves become sharper across both spot and derivatives markets.

Instead, large holders have continued increasing exposure, reinforcing the view that the current phase reflects structural accumulation rather than broad distribution. This matters because sustained whale buying during drawdowns typically implies supply is being absorbed at lower levels, reducing the probability of a cascading sell-off driven purely by spot sellers.

In practical terms, the market has shaken, but whale conviction has not. While retail participants often reduce exposure during periods of uncertainty, larger investors tend to operate with longer time horizons, stepping in when volatility forces weak hands out.

If this accumulation trend persists, it can help establish a stronger base below price and create conditions for a more stable recovery once demand improves. For now, Bitcoin’s next move depends on whether $90K holds under continued macro pressure.

Price Action Details: Consolidation Continues

Bitcoin is attempting to stabilize near the $90,000 level after last week’s volatility sent price sharply lower from the prior range above $100,000. The weekly chart shows BTC holding a higher-low structure since the November breakdown, but momentum remains fragile as sellers continue to defend overhead resistance zones. After reclaiming the mid-$80,000s, price pushed back toward $90,000, yet the latest weekly close suggests hesitation and a lack of strong follow-through from buyers.

From a trend perspective, BTC is trading below the short-term moving average, which has rolled over and now acts as dynamic resistance. The rebound has been constructive, but it remains corrective until the price can break and hold above that blue trend line. Meanwhile, the longer-term averages are still rising, reflecting that the broader cycle is not broken, but that the market is transitioning into a slower consolidation phase.

Volume also confirms this uncertainty. Sell-side spikes marked the initial breakdown, while recent recovery candles have not shown the same level of aggressive demand. For bulls, holding the $88,000–$90,000 zone is critical to prevent a deeper pullback. A clean weekly close above $92,000 would improve the short-term outlook and open the door for a stronger recovery leg.

Featured image from ChatGPT, chart from TradingView.com 

Disclaimer: The information on this page may have been obtained from third parties and does not necessarily reflect the views or opinions of BitKan. This content is provided for general informational purposes only, without any representation or warranty of any kind, nor shall it be construed as financial or investment advice. BitKan shall not be liable for any errors or omissions, or for any outcomes resulting from the use of this information. Investments in digital assets can be risky. Please carefully evaluate the risks of a product and your risk tolerance based on your own financial circumstances. Products mentioned in this article may not be available in your region.

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