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UBS Plans Bitcoin and Ether Trading for Private Clients as Institutional Demand Accelerates: Report

By bitcoin.com
Jan 24, 2026
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UBS Prepares Bitcoin Trading Pilot for Swiss Clients With Global Expansion, Report

The report indicated that the service may later extend to additional regions, including Asia-Pacific and the United States, subject to demand and supervisory approval. Increased interest from wealthy clients seeking exposure to digital assets was cited as a contributing factor behind the bank’s evaluation. The approach signals a preference for incremental deployment, allowing UBS to test infrastructure and compliance frameworks before expanding availability.

Executive commentary offers insight into how digital assets fit into UBS’s longer-term technology vision. UBS CEO Sergio Ermotti stated at the World Economic Forum in Davos:

FAQ ⏰ What cryptocurrencies is UBS considering for private banking clients? UBS is exploring allowing select clients to trade bitcoin and ethereum through approved partners. Who would have access to UBS crypto trading services? The initial rollout would be limited to a small group of private banking clients in Switzerland. Why is UBS moving toward digital asset offerings now? Rising demand from wealthy investors seeking diversification and clearer regulation is driving the shift. Could UBS expand crypto services beyond Switzerland? The bank may later expand to Asia-Pacific and the United States, depending on demand and supervision.
Disclaimer: The information on this page may have been obtained from third parties and does not necessarily reflect the views or opinions of BitKan. This content is provided for general informational purposes only, without any representation or warranty of any kind, nor shall it be construed as financial or investment advice. BitKan shall not be liable for any errors or omissions, or for any outcomes resulting from the use of this information. Investments in digital assets can be risky. Please carefully evaluate the risks of a product and your risk tolerance based on your own financial circumstances. Products mentioned in this article may not be available in your region.

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