Bitcoin’s (BTC) sharp sell‑off has intensified pressure on Strategy, the company formerly known as MicroStrategy, even as it continues to expand its already massive cryptocurrency holdings. On Monday, the firm disclosed another BTC purchase at a time when prices were sliding to levels not seen in almost a year.
Strategy Adds Bitcoin During Market Sell‑OffThe timing of the purchase, however, coincided with a steep downturn in the broader crypto market. Bitcoin fell below Strategy’s average acquisition cost toward $74,500, adding to investor unease.
Market reaction was swift. MSTR fell 8% on Monday as Bitcoin slid below that average cost level. When Bitcoin briefly sank to its lowest point since April 2024, the value of Strategy’s total Bitcoin holdings stood at approximately $53.1 billion.
So far, Strategy’s shares have suffered a steep decline. The stock is down 48% in 2025, making it the worst performer in the Nasdaq 100 index. For comparison, the second‑worst stock in the index, Charter Communications, has fallen 39% over the same period, underscoring the scale of Strategy’s underperformance.
The Zacks Consensus Estimate calls for fourth‑quarter revenue of $119.6 million, representing a 0.91% decline from the same period a year earlier. Earnings, however, are projected at $46.02 per share, unchanged over the past month and a dramatic turnaround from a loss of $3.20 per share reported in the prior‑year quarter.
By the end of January 2026, the firm’s Bitcoin holdings had climbed to approximately 712,647 BTC, up from 640,808 as of Oct. 26, 2025, further increasing its sensitivity to price movements in the digital asset.
The stock has also lagged other Bitcoin‑exposed companies. During that timeframe, Riot Platforms, CleanSpark and Coinbase Global posted declines of 25.3%, 32.0% and 41.1%, respectively, pointing to widespread weakness among Bitcoin proxy stocks, though none have fallen as sharply as Strategy.
Featured image from OpenArt, chart from TradingView.com
