Traditional Sportsbooks Trail as Prediction Markets Dominate Super Bowl LX Trading Running back Kenneth Walker III rushed for more than 100 yards and scored twice, earning MVP honors. The Patriots punted on their first eight possessions, and the final total stayed under 42 points — a result that benefited sportsbooks by dampening high-payout parlays and prop bets.
Prediction Markets Rewrite the Playbook If the on-field action was controlled, the off-field trading was anything but.
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Prediction marketplace notional volume via Dune Analytics. Sportsbooks Hold Ground — With Cracks Showing Traditional operators still command the larger battlefield.
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Headline from the Sports Business Journal on Feb. 10, 2026. Structural Shift or Temporary Spike? Finance Meets the Gridiron FAQ What was the final score of Super Bowl LX?The Seattle Seahawks defeated the New England Patriots 29-13. How much did prediction markets trade on Super Bowl LX?Bloomberg estimated more than $1.2 billion in Super Bowl-related trading across platforms. How much volume did Kalshi report on game day?Kalshi reported $871 million in trading on Feb. 9 alone. What was Nevada’s Super Bowl LX betting handle?Nevada sportsbooks reported a $133.8 million handle, the lowest since 2016. 
