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ETHzilla Rebrands to Forum Markets, Pivots Toward Institutional Onchain Infrastructure

By bitcoin.com
Feb 27, 2026
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Navigating Treasury Turbulence and Institutional Exits

ETHzilla Corporation has unveiled a new corporate identity, rebranding as Forum Markets Inc. and doing business simply as Forum. Pending Nasdaq approval, the company’s shares will begin trading under the ticker FRMM on March 2, 2026. The CUSIP number remains unchanged, requiring no action from shareholders.

The rebrand reflects Forum’s strategic evolution into a digital asset platform designed to connect traditional capital markets with blockchain-based infrastructure. Chairman and CEO McAndrew Rudisill said Forum represents the company’s future.

“Forum represents who we are today—and where we are going,” Rudisill said. “Forum embodies our belief that the next generation of financial markets will be built around institutional-grade, on-chain products backed by real assets, governed by transparency, and delivered through regulated infrastructure.”

Focus on Real-World Asset Tokenization

Recent milestones include the launch of Eurus Aero Token I, plans for additional tokenized products in 2026, and the acquisition of manufactured home loans from Zippy Manufactured Home Credit Fund I L.P., which will be converted into a cash-flow token. Forum aims to expand into real estate credit opportunities and position itself as a leader in institutional-grade tokenized assets.

FAQ What is the new corporate identity of ETHzilla Corporation? ETHzilla Corporation has rebranded as Forum Markets Inc., doing business as Forum. When will the company’s shares start trading under the new ticker? Pending Nasdaq approval, shares will trade under the ticker FRMM starting March 2, 2026. What strategic shift does this rebrand signify? The rebrand marks Forum’s transition from volatile digital asset holding to a focus on institutional-grade, tokenized asset infrastructure. What recent milestones has Forum achieved? Forum launched its Eurus Aero Token I and secured plans for more tokenized products while expanding into real estate credit opportunities.
Disclaimer: The information on this page may have been obtained from third parties and does not necessarily reflect the views or opinions of BitKan. This content is provided for general informational purposes only, without any representation or warranty of any kind, nor shall it be construed as financial or investment advice. BitKan shall not be liable for any errors or omissions, or for any outcomes resulting from the use of this information. Investments in digital assets can be risky. Please carefully evaluate the risks of a product and your risk tolerance based on your own financial circumstances. Products mentioned in this article may not be available in your region.

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