A Citibank executive has announced the firm’s plan to introduce infrastructure “to make Bitcoin (BTC) bankable” as part of a broader institutional push to integrate the flagship cryptocurrency into traditional financial systems.
Citi To Integrate Bitcoin Into Traditional FinanceSpeaking at Strategy World 2026 in Las Vegas, the executive highlighted the need for a 24/7 dollar or digital money as the world adapts round-the-clock assets like Bitcoin and transitions into 24/7 systems and processes.
Surendran shared Citi’s “one big idea” to “make Bitcoin bankable.” As she explained, the baking giant plans to launch its own infrastructure that integrates BTC into traditional finance later this year, although no specific date was disclosed.
To achieve this, Citi will focus on three key areas: core custody and safekeeping capabilities, institutional-grade key management, and wallet infrastructure. This will enable clients to hold and manage Bitcoin positions alongside traditional assets.
“We will also be bringing Bitcoin into the fold of the $30 trillion traditional assets that our clients entrust to us today. It will be the same framework that’s applied now, brought to Bitcoin,” Surendran stated.
In addition, Citi will focus on simplification and standardization, noting that its clients won’t have to deal with wallets, keys, and one-time addresses as it will “take care of those problems” through its infrastructure.
Morgan Stanley Joins Institutional PushAlso at Strategy World 2026, Amy Oldenburg, Morgan Stanley’s head of digital asset strategy, shared the bank’s plan to move toward native custody and an internal exchange stack, while also exploring yield and lending services backed by the flagship cryptocurrency.
Morgan Stanley will first allow E-Trade clients to buy and sell spot crypto assets through a partnership before moving to a native custody and exchange platform over the next year, the executive affirmed.
Oldenburg suggested that this would put Morgan Stanley in a position to be the first major bank to offer that combination in-house. She shared that the firm must build its own platform before introducing BTC offerings to ensure its clients’ security.
“We really need to build this out internally. We can’t just primarily rent the technology to do this. People expect Morgan Stanley, they trust our brand, to be no-fail. And when you sit in that position, you have a significant responsibility to your clients to make sure that you’re delivering that in any level of technology,” the executive stressed.
In October 2025, the bank also expanded its access to crypto fund investments for all clients, moving away from its previous customer restrictions. This shift allowed financial advisors to present crypto funds to any client, including those with retirement accounts.
