Elon Musk’s social media platform X said it will suspend creators from its revenue-sharing program if they post AI-generated videos depicting armed conflict without clearly disclosing that the footage was created using artificial intelligence.
“During times of war, it is critical that people have access to authentic information on the ground,” Bier wrote. “With today’s AI technologies, it is trivial to create content that can mislead people.”
Creators who violate the rule will lose access to the platform’s Creator Revenue Sharing program for 90 days, Bier wrote. Repeat violations will lead to permanent removal from the monetization program.
We fired 1,800 missiles at the Burj Khalifa.
According to Bier, enforcement will rely on several signals, including posts that receive a Community Note identifying the video as AI-generated, along with metadata or other indicators suggesting the footage was produced using generative AI tools.
By tying enforcement to monetization, X’s policy focuses specifically on the financial incentives creators have to post fake videos that drive clicks and views.
“We will continue to refine our policies and product to ensure X can be trusted during these critical moments,” Bier wrote.
