Binance.US Eyes DeFi And Tokenized Assets Under New CEO

Binance.US is planning to push into decentralized finance and tokenized assets — a signal that the company intends to do more than just recover from years of legal trouble.

Stephen Gregory took over as CEO on March 9. He brings a compliance-heavy background to the role, having previously served as a compliance officer at Gemini and as compliance chief and counsel at CEX.IO.

Gregory’s appointment was announced Wednesday. In a statement, he pointed to the Binance brand and its founder, Changpeng Zhao, as central to the company’s identity going forward.

Zhao, known widely as CZ, has publicly pushed for the US to take a leading role in global crypto markets.

The Securities and Exchange Commission sued Binance.US in 2023, accusing the exchange of operating without proper registration.

The case dragged on before the agency dropped it with prejudice in May 2025 — one of several crypto enforcement actions pulled back under US President Donald Trump’s administration.

Before that, the exchange had already taken a hit. It stopped processing dollar deposits and withdrawals after the legal pressure mounted, leaving customers limited to crypto-only transactions.

Dollar banking was restored roughly a year ago, a key step toward rebuilding trust with users who had grown cautious.

Since then, the platform has rolled out new rewards programs, expanded staking options, and introduced a referral program — all moves aimed at winning back users who drifted to competitors during the turbulent stretch.

BTC

Tokenized assets — which include digital representations of things like stocks — have gained traction across the industry.

Other major exchanges have been building out similar offerings, competing for customers who want more than a place to trade crypto.

Binance.US is joining that race later than some rivals, but with a cleaner legal standing than it had just 12 months ago.

Featured image from Gemini, chart from TradingView