A global Asian food platform and digital asset firm’s holdings are worth more than twice what the entire company trades for on the stock market — a gap that has quietly widened as the firm keeps buying week after week.
A Steady Drip Of Weekly PurchasesDDC did not get here overnight. Since January 2026, the Hong Kong-based firm has added around 1,200 BTC to its holdings — more than doubling what it owned at the start of the year.
Early in January, it was buying about 200 BTC per week. That pace slowed to roughly 100 BTC weekly through February. The latest purchase, announced March 19, adds another 200 BTC at an average price of $79,969 per coin.
Scoreboard Update
CEO and founder Norma Chu has been direct about the strategy. “Every additional Bitcoin we add is a statement about where we think long-term value is heading,” she said in the announcement.
Original Target Still Out Of ReachDDC set an ambitious goal of holding 10,000 BTC by the end of 2025. It didn’t come close. The company closed out last year with 1,183 BTC — well short of the mark.
To fund purchases, DDC has relied on stock sales and equity raises rather than cash from its food operations. In mid-2025, it filed with the SEC to raise $528 million, most of it earmarked for Bitcoin buying.
Company Eyes Long-Term Hold Through Market SwingsChu has described Bitcoin as one of the most valuable assets of the coming decades, one that complements rather than competes with the company’s food business. DDC operates as a global Asian food platform alongside its growing digital asset arm.
DDC is not in that league yet, but at its current rate, the gap between its crypto holdings and its stock price is becoming the more defining number.
Featured image from Unsplash, chart from TradingView
