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The Brazilian Grand Prix, held from March 20-22 at the Autódromo Internacional Ayrton Senna in Goiânia, represents Bitget’s first sponsored MotoGP event in South America. Following activations across Italy, Germany, Catalunya, and Indonesia in 2025, the latest stop signals a continued focus on engaging new audiences in growing markets.
At the circuit, Bitget introduced a two-storey innovation fan booth designed to connect trading with interactive experiences. Visitors engaged with racing simulators, a VR racing game, and immersive installations, while also exploring how different asset classes can be approached within a unified trading environment. A branded VIP lounge offered an exclusive setting for partners and clients, alongside trackside visibility through circuit branding and global broadcast placements.
“The way people engage with markets is evolving, and experiences play a bigger role in that shift,” said Gracy Chen, CEO of Bitget. “Bringing trading concepts into familiar environments like sports allows more people to understand and explore them in a natural way.”
While the Brazil Grand Prix marked the start of the 2026 season, the Smarter Speed Challenge continues beyond the track, with ongoing rewards and future activations planned alongside upcoming races.
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