McLaren Racing, which competes in Formula 1 and IndyCar, has joined the Hedera Council to help govern the enterprise blockchain network.
“McLaren Racing is built on performance and innovation, and that extends to how we engage our fans,” said McLaren Racing Co-Chief Commercial Officer Nick Martin, in a statement. “Joining Hedera Council enables us to help shape the Hedera network’s evolution, while delivering a seamless, secure, and scalable fan experience worldwide.”
McLaren has already launched free-to-mint digital collectibles on Hedera featuring race and location-specific creative elements, with drops during the Australian Grand Prix weekend, Chinese GP, and a third scheduled for this coming weekend’s Japanese GP. The collectibles use both native Hedera wallets and Web2 social sign-on wallets, targeting motorsport fans new to Web3 as well as Hedera community members new to racing.
The partnership extends beyond collectibles, with McLaren leadership set to participate in HederaCon on May 4 in Miami Beach, positioned alongside the Formula 1 Miami Grand Prix. Hedera operates through a 39-member rotating council spanning finance, energy, legal, tech, and academia sectors, with no single member holding more voting power than others.
