The agreement grants Polymarket broadcast visibility during LaLiga matches, digital programming opportunities, and exclusive fan experiences while allowing the platform to use LaLiga intellectual property for match-related prediction markets.
We're honored to be named the Exclusive Prediction Market Partner of LALIGA — the 1st major European soccer league to strike a deal with prediction markets.
Boris Gartner, CEO and Partner of LaLiga's joint venture partner Relevent, said that the partnership enabled the soccer league to “go beyond traditional engagement efforts” in order to reach new audiences. “Soccer’s growth, especially in North America, is spearheaded by young, diverse and multicultural audiences who consume the game across multiple screens, so it’s our goal to continue to engage these demographics in new and unique ways,” he added.
"There's a lot of investment in, and focus on, the game of soccer in the U.S. right now," Borod said in an interview with Front Office Sports, describing LaLiga as "one of the most iconic sports leagues on the planet."
