Key Takeaways:
Engagement is the key concept here, as La Liga seeks to capture more of the new generations who enjoy content on platforms that go beyond the game itself. Boris Gartner, current CEO of La Liga North America, who previously served as COO for Televisa’s content division, stated that the growth of football in the U.S is “spearheaded by young, diverse and multicultural audiences who consume the game across multiple screens, so it’s our goal to continue to engage these demographics in new and unique ways.”
Furthermore, he stated that one of the objectives of this partnership is to “bring these audiences closer to the beautiful game than ever before.” “We couldn’t think of a better partner than Polymarket to achieve that,” he concluded.
Polymarket founder and CEO Shayne Coplan agreed with Gartner’s take, stating that this partnership will bring a higher degree of interaction for North American audiences to engage with the league.
