Key Takeaways:
DAZN inks second prediction market deal in three months, integrating ADI Predictstreet into World Cup streams ADI Predictstreet secured Gibraltar betting license March 26 and scheduled April 9 launch delayed, with platform in demo mode A Controversial Sprint From Gibraltar License to DAZN DealPrediction and betting components are going to be significantly more woven into the fabric of the FIFA World Cup product this year with rapidly forming partnerships like this recently announced deal.
DAZN Group CEO Shay Segev framed the ADI Predictstreet deal as a step toward embedding real-time prediction directly into the live viewing experience, while ADI Predictstreet CEO Dimitrios Psarrakis called it a defining moment for audience engagement with sport.
