World, which was co-founded by OpenAI CEO Sam Altman, introduced the World ID app as a dedicated experience for managing and using proof-of-human verification across the internet. The standalone application represents a shift from the company's previous wallet-integrated approach to identity verification.
The company is arguably best known for its iris-scanning Orb device, which scans and helps verify humans for use across an array of online applications. World incentivized use of the Orb with its Worldcoin (WLD) crypto token—which has fallen about 10% on the day to a recent price of $0.286—but has expanded its proof-of-human suite to include other forms of verification.
The company on Friday also launched Concert Kit, a tool powered by World ID that enables artists to reserve tickets for verified humans. The platform aims to combat bot-driven ticket scalping by requiring human verification for event access. Grammy-winning musician Anderson .Paak appeared at Friday's event to help reveal the technology.
World and Vercel are teaming to bring human-in-the-loop verification to developers building on Vercel's new open source Workflow SDK. Okta plans to build Human Principal, a product allowing API builders to verify whether a human stands behind an agent.
Coming soon to the US.
Zoom, the video meeting app, will integrate World’s deepfake detection technology to try and spot fakes, with fund manager VanEck among the firms currently trialing the tech. Meanwhile, Docusign will offer World ID support to ensure that whoever is supposed to digitally sign a document is actually the person they claim to be.
The launch comes as Worldcoin's network has reached 18 million verified humans across 160 countries. The timing reflects growing urgency around human verification as a growing share of internet traffic comes from AI chatbots, agents, and bots.
