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Publicly Traded Strive Buys $60 Million in Bitcoin, Plans BTC Business Summit

By Decrypt
Apr 28, 2026
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The purchase expands Strive's total Bitcoin holdings to 14,557 BTC, valued at approximately $1.1 billion based on the recent price of Bitcoin.

Alongside the treasury expansion, Strive's True North subsidiary scheduled a Bitcoin for Business summit for May 21 in Lake Oswego, Oregon. The event targets CFOs and business leaders exploring corporate Bitcoin adoption strategies.

Strive has acquired 789 BTC for $61.43 million at an average cost of ~$77,890 per bitcoin.

"Bitcoin and adjacent securities are transforming how businesses manage their treasuries," said True North CEO and Strive Chief Risk Officer Jeff Walton, in a statement. "We aim to educate the business leaders of today about the financial landscape of the future."

Strive manages over $2.7 billion in assets as a publicly traded structured finance company and institutional asset manager. The firm's True North sub-brand provides corporate Bitcoin curriculum and hosts educational events for businesses exploring cryptocurrency integration.

Bitcoin Giant Strategy's Buying Pace Falls 91% Amid STRC Cooldown

As of April 24, Strive maintained $90.5 million in cash and cash equivalents alongside $50.3 million in Strategy preferred stock holdings, according to SEC filings. The company's latest Bitcoin purchase represents a continuation of its aggressive treasury diversification strategy.

Strive’s stock (ASST) was down about 3% on Monday, recently trading at $15.33. ASST shares have surged by 55% over the last month, though shares are down 53% in the last six months.

Disclaimer: The information on this page may have been obtained from third parties and does not necessarily reflect the views or opinions of BitKan. This content is provided for general informational purposes only, without any representation or warranty of any kind, nor shall it be construed as financial or investment advice. BitKan shall not be liable for any errors or omissions, or for any outcomes resulting from the use of this information. Investments in digital assets can be risky. Please carefully evaluate the risks of a product and your risk tolerance based on your own financial circumstances. Products mentioned in this article may not be available in your region.

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