Facebook paid its creators nearly $3 billion in 2025 — a 35% jump from the year before. Now some of those Meta creators will get paid in crypto.
Meta: A Second Try At Digital PaymentsCreators who sign up can link a third-party crypto wallet to Facebook’s payout platform and receive funds directly on the Solana or Polygon blockchains.
“This is how creators’ lives are improved,” the blockchain network said, pointing to faster settlement times and access to dollar-denominated assets as key benefits for users outside the US.
One catch: Meta does not convert USDC to local currency. Creators who want cash will need to use an outside exchange on their own. The company also reserved the right to pay through alternate methods if technical problems arise.
Big Scale, Careful RolloutThe creator pool affected by this change is broad. Meta’s platforms — Facebook and Instagram — host influencers, educators, and entertainers who earn through content posted on the apps.
Stablecoins have been gaining traction across the financial industry. Reports indicate that banks and financial institutions in Europe are actively picking infrastructure partners to support stablecoin adoption, a sign that corporate interest in the technology has moved well beyond cryptocurrency circles.
The Ghost Of DiemThe project ran into a wall of regulatory opposition from central banks and lawmakers who raised concerns about financial stability, privacy, and consumer protection.
In January 2022, the project acknowledged it could not move forward and sold its assets to Silvergate Capital Corporation.
This time, Meta is not building its own stablecoin. By using USDC — an already-regulated, widely accepted digital dollar — the company sidesteps much of the friction that doomed Diem.
Featured image from Meta, chart from TradingView
