XRP ads showed up at the Aria, Horseshoe, and Treasure Island during one of Bitcoin’s biggest annual events — a move that put Ripple’s messaging directly in front of tens of thousands of Bitcoin conference attendees.
Ripple Plants Its Flag Outside Bitcoin’s BackyardAnother ad, posted on the Treasure Island Hotel and Casino along the Las Vegas Strip, read “XRP didn’t fold” — a phrase that carries weight for the token’s community given Ripple’s years-long legal fight with the SEC. Ripple also ran a separate ad at Harrah’s Las Vegas aimed squarely at a financial crowd, with the line “Don’t gamble with cash flow forecasts” promoting its Ripple Treasury product.
This is the best clip out of Vegas.
The XRP community gives everyone over there something to look up to.
The XRP Community RespondsWhen Bitcoin 2026 wraps, the Las Vegas 2026 event picks up the following day. The event runs April 30 to May 1 at Paris Las Vegas, located at 3655 S Las Vegas Blvd. Billed as the world’s largest XRP-focused conference, XRPLV26 covers development, tokenization, payments, real-world utility, and institutional adoption.
Featured image from Merlin Crypto, chart from TradingView
