Japan’s crypto tax overhaul could soon make Rakuten’s new XRP feature far more attractive. Policymakers are reviewing a proposal to slash capital gains rates on digital assets from 55% to 20% — a change that would dramatically alter how Japanese consumers think about holding and spending cryptocurrency.
Everyday Shopping, Now With CryptoRipple’s senior ecosystem growth manager Tatsuya Kohrogi said the significance lies in the audience: most of these users have never engaged with crypto at all.
XRP Social Sentiment UpRakuten operates across e-commerce, banking, and telecommunications in Japan, processing trillions of yen in transactions each year.
RippleX confirmed the rollout on X, saying users can now convert points into XRP, trade in-app, and spend across the merchant network.
Reports indicate social sentiment for XRP in Japan has climbed to its second-highest point in two years since the news broke.
Long-Term Adoption Carries More Weight Than The BuzzAnalysts caution that price movement may lag behind the enthusiasm. Data shows sentiment spikes don’t always translate into immediate valuation changes — what matters more is whether users keep engaging with XRP after the initial novelty fades.
The company is also planning to roll out its RLUSD stablecoin through platforms in the country. As of writing, XRP was trading at $1.36, up about 3.25% over the past month.
Featured image from Rodrigo Reyes Marin/Zuma Press, chart from TradingView
