World Liberty Financial, the Trump family’s main crypto venture, is facing renewed scrutiny after a recent report revealed that the project quietly sold billions of WLFI tokens to private investors.
World Liberty Back In The SpotlightThe news media outlet explained that after the two fundraising rounds that brought in $550 million between October 2024 and January 2025, the project sold an additional 5.9 billion WLFI tokens to accredited private investors.
The transactions, which were not publicly disclosed, seemingly raised hundreds of millions of dollars, with a significant portion of the proceeds allocated to founder-affiliated entities. While no exact figure was disclosed, the additional sales may have generated roughly $295 million, based on the second fundraising round’s $0.05 token price.
World Liberty Financial confirmed the sales to Bloomberg, labeling them as “white glove” transactions with private buyers. However, the project refrained from disclosing the identities of the buyers or those who received the money from the additional sales.
WLFI Slides To Record Lows As Concerns MountThe news of the undisclosed sales deepens concerns about the Trump family’s crypto project, which has been under investors’ scrutiny over the past month. Last week, Tron founder Justin Sun escalated the online dispute against World Liberty Financial to a full-on legal battle.
In the filing, Sun detailed that he invested $45 million to purchase 3 billion WLFI tokens and received one billion tokens for advising the project, bringing his total to roughly 4 billion. Additionally, he claimed that World Liberty Financial privately blamed him for the WLFI’s 40% price crash at the time of launch, leading to his address blacklist on September 2025.
The project has also faced backlash for depositing 5 billion of its own WLFI tokens into the decentralized lending protocol Dolomite and borrowing around $75 million in stablecoins against them.
Amid its recent controversies, WLFI’s selling pressure has deepened, hitting an all-time low (ATL) of $0.054 on Friday afternoon. This represents an 83% decline from its all-time high (ATH) of $0.33 on September 1, 2025, leaving many investors at a loss.
“It is surreal to have the Trump family not only profiting off this financial venture that features glaring conflicts of interest but doing so in a way that blocks other investors from sharing in the gains,” Eswar Prasad, a professor at Cornell University, told Bloomberg.
