Key Takeaways:
Morgan Stanley launched E*Trade crypto trading, expanding to 8.6M users later this year.Charging a low 50-basis-point fee, Morgan Stanley undercuts Coinbase to disrupt institutional crypto.Expanding beyond its MSBT Bitcoin ETF, Morgan Stanley next seeks a bank charter for crypto custody.MSBT also launched while undercutting rivals’ fees, which seems to be a strategy for introducing the bank’s products.

















