Michael Saylor’s Strategy could buy roughly $30 billion worth of bitcoin this year if its current acquisition pace holds, according to JPMorgan analysts, marking a potential acceleration beyond the company’s already aggressive treasury playbook.
The estimate comes after Strategy added 145,834 BTC so far this year, worth around $11 billion, with JPMorgan noting that much of the buying occurred while BTC traded below the company’s estimated average cost of roughly $75,000. At the current annualized pace, the bank said Strategy’s 2026 purchases would exceed the approximately $22 billion it bought in each of 2024 and 2025.
JPMorgan Sees Bitcoin Buying Spree Reacceleration“Strategy appears to have accelerated its Bitcoin purchases again in April,” the analysts said, according to summaries of the note. “The company is pursuing an opportunity-driven buying strategy throughout 2026, sensitive to market conditions and funding opportunities.”
That framing is important. Strategy is not simply buying on a fixed schedule. JPMorgan’s read is that the company has been using price weakness and available financing windows to expand its bitcoin stack, while its stock-market premium gives it a capital-raising mechanism that most corporate bitcoin holders do not have.
Strategy’s premium to net asset value has expanded to around 26% over the past two months, according to reports citing JPMorgan. A larger premium can make equity or debt issuance more attractive, because the company can raise capital above the implied value of the bitcoin it already holds and recycle proceeds into additional BTC purchases.
Strategy’s Balance Sheet Keeps GrowingThe company’s own commentary emphasizes the funding side of the model. CEO Phong Le said, “Adoption of Bitcoin continues to grow in 2026. Digital Credit, highlighted by STRC, has been a big success. STRC has shown strong demand, high liquidity, and low volatility.” He added that Strategy raised $5.6 billion in year-to-date STRC gross proceeds and cited growing bitcoin activity from major banks including Morgan Stanley, Goldman Sachs and Citi.
The Trade-Off: Bigger Purchases, Bigger ObligationsThe same structure that enables larger bitcoin purchases also increases Strategy’s ongoing obligations. The company reported a first-quarter net loss of $12.54 billion, or $38.25 per share, driven by a $14.46 billion unrealized loss on digital assets. Strategy’s filings also state that perpetual preferred stock dividends must be paid in perpetuity, and that future obligations could require the company to sell common stock or bitcoin.
At press time, BTC traded at $79,934.
