YouTube is expanding its AI disclosure system as the platform rolls out more AI-powered video editing and remixing tools for creators and viewers alike.
“By moving these labels on to the main stage, viewers get the context they need at a glance,” YouTube wrote. “This is now the single label format for all photorealistic and meaningfully AI altered or generated content on YouTube.”
We’re making AI disclosures simpler for creators and clearer for viewers. Here's what's coming:
️ Labels for realistic AI-generated content will appear on the video player for both long-form videos and on Shorts.
YouTube said it will start using its own systems to spot AI-generated videos and add labels to them, even if creators do not say AI was used.
“If a creator doesn’t specify whether or not they used AI, but our systems detect significant photorealistic AI use, we will now automatically apply a label,” YouTube wrote.
Creators can dispute incorrect labels through YouTube Studio, although disclosures will remain permanent for videos made with YouTube AI tools, as well as content that includes metadata identifying it as AI-generated.
The update comes as Google expands its AI-generated media tools across YouTube and its Gemini AI model.
According to YouTube, the new changes are designed to balance transparency with creator control, and do not change how a video is recommended or whether it can be monetized.
“In a world where AI is changing what’s possible, our goal is simple: make it as easy as possible for creators and viewers to have the right information,” the company said.
