Marvel icon Stan Lee has been "revived" as an AI creation—and it’s not the first time.
The company’s Stan Lee announcement isn’t the first attempt to use AI to create an interactive likeness of the co-creator of Spider-Man, the X-Men, Iron Man, and other Marvel titans.
“This avatar, to us, is an entry point into the world of storytelling that he created,” Chris DeMoulin, CEO and GM of L.A. Comic Con parent Comikaze Entertainment Inc., told The Los Angeles Times. “We wanted to create something which can be part of maintaining and expanding on that legacy so that Stan’s role in creating a lot of this is acknowledged.”
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At the same time, AI-generated celebrity replicas remain controversial in Hollywood.
