Sosana Founder Reworks Consumer Protection for Web3 as Global Token Launches Accelerate

In traditional commerce, consumers cross-check businesses using established institutions like the Better Business Bureau. However, as Track argues, this centralized model is ill-suited for the borderless and anonymous reality of digital assets.

The Sosana founder emphasizes that decentralization should not mean chaos or anonymous, unstructured participation. True trust infrastructure requires a deliberate balance between community input, transparent verification, and structured enforcement.

“A major weakness in traditional crowdsourced reputation systems is that identity, accountability, and consequences are often disconnected,” Track notes. “Anonymous wallets, bot farms, paid shilling, and coordinated attacks can scale globally almost instantly.”

To counter this, BTB has developed a system that makes manipulation expensive, visible, and difficult to maintain over time. Crucially, the bureau separates standard reviews from formal disputes. Because five-star ratings can easily be faked, BTB prioritizes dispute resolution, responsiveness, and historical conduct over skin-deep popularity metrics.

Meanwhile, a lingering flaw in Web2 crowdsourcing is that platforms typically reward raw activity over rigorous accuracy. This means loud and frequent contributors capture visibility, while people who spend hours conducting deep and unpaid research receive zero long-term value.

The BTB changes this paradigm by turning reputation into a form of digital capital.

“If someone consistently contributes useful, accurate, and well-reasoned information, that history should matter,” Track says. “Their participation should gradually carry more contextual weight than someone who appears anonymously for five minutes, posts emotionally charged comments, and disappears.”

Ultimately, the Sosana founder believes sustainable trust systems are not built through popularity contests. They are forged by creating environments where credibility, accountability, education, and structured transparency become vastly more valuable than temporary attention.