Weeks after hosting a splashy event at Mar-a-Lago, the organizers behind President Donald Trump’s meme coin are back with a long-term plan for the token’s top holders.
“We want to reward our best holders and we're going to do many other events in the future,” Zanker told Decrypt. “We want to take care of them.”
The first Trump Coin Club event will take place next month at the FIFA World Cup finals. The top 19 holders of the president’s meme coin will be treated to a complimentary, three-day “luxury experience” culminating with a private suite viewing of the World Cup final match at MetLife Stadium in New Jersey.
Attendees will nonetheless undergo Secret Service security checks—and conceivably, anything could happen the day of, Zanker said.
“If there's a surprise, there will be a surprise,” he said.
Following the World Cup event, Zanker said he plans to host similar gatherings “at least once a quarter” for top holders of Trump’s meme coin, which will also center around “big, international events.”
What’s the ultimate aim of the Trump Coin Club? Zanker deflected when asked if it had to do with boosting the meme coin’s price, which is down over 97% since its peak last January. The token, which boasted a fully diluted valuation of nearly $75 billion on the eve of the president’s second inauguration, is now worth roughly $2 billion.
Zanker said, though, he wants “people staying with the coin”—a goal that could be reached by offering consistent access to luxury experiences. At writing, for instance, you can’t find a nosebleed ticket to the World Cup Final for less than $8,000. By contrast, a $3,000 investment in Trump’s meme coin could have potentially got you into the April Mar-a-Lago event.
“We’re not a cartoon,” he said. “We’re the biggest brand on Earth."
Though Zanker acknowledged that the token’s power comes from the endorsement of the world’s most powerful political leader, the entrepreneur pushed back on the notion that the president needs to become more personally involved with the project after he leaves office, as some top holders have hoped for.
“We're not thinking about that right now,” Zanker said. “He's the president of the United States. He's busy.”
