Key Takeaways:
FIFA launched RTB tokens on Avalanche for its fans, shifting major sports ticketing to the blockchain.Arielle Pennington said World Cup activity boosted Avalanche volume 24x, expanding mass Web3 adoption.Following a complaint from Gespa, Letitia James launched a probe to evaluate FIFA’s ticket sales.Arielle Pennington, SVP of Growth at Avalanche, reported that usage and adoption of Avalanche have exploded as ticketing transactions for the FIFA World Cup surge.
Finally, she assessed that no user or institution focuses on using a specific tech to satisfy any use case. Instead, they seek to build apps or services offering “speed, reliability, security, transparency, and global accessibility.”
