LG Electronics is building with Arbitrum.
LG's blockchain team, part of the company's R&D division, is piloting an onchain advertising network on Arbitrum.
“We are evaluating whether this approach can deliver meaningful value to advertisers, publishers and audiences,” Samuel Byungsun Park, leader of LG Electronics’ blockchain research department, said in a statement.
Arbitrum co-founder Steven Goldfeder said the blockchain approach removes the need for manual interventions in ad transactions. "You don't need manual interventions," Goldfeder said, explaining that the technology enables automated market operations through software.
