Key Takeaways:
Rain reported Latam processed $1.5T from 2022 to 2025, cementing stablecoins as market reserve assets.Fleeing their currency’s devaluation, users can cut transfer fees by 92% by using stablecoins.Driving alternative finance, Rain cardholders grew 64x in Colombia in 2025 to serve unbanked users.This adoption, unlike in other regions, is driven by their ability to solve concrete problems originating from the economic limitations some of these countries experience.
Among these key drivers are the instability and elevated devaluation of the currencies in the region, including the Argentine peso and the Venezuelan bolívar, which have lost a large part of their value in recent years.
This results in a natural demand for a currency that can act as a reserve value when national currencies.
Rain singled out Colombia, where the number of Rain cardholders has grown 64 times since the start of 2025, and Bolivia, where spending with Rain cards increased more than 6x in 2025, as vibrant markets in the region.
