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Polymarket Allegedly Paid Adin Ross Millions to Promote It as Insider-Trading Scrutiny Builds

By bitcoin.com
Jun 23, 2026
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A Wall Street Journal investigation reports that Polymarket struck a multimillion-dollar deal with streamer Adin Ross and promoted dozens of his videos – at least five of which laid out ways to trade on inside information.

WSJ reports Polymarket has a multimillion-dollar promotional deal with streamer Adin Ross.In at least 5 of his videos, Ross identified ways to use inside information to trade, WSJ found.Polymarket promoted at least 19 videos discussing inside information or market-manipulation tactics, WSJ says.
A celebrity deal under scrutiny

Ross, a 25-year-old streamer with a multimillion-follower count, has a lucrative deal with Polymarket, according to a person familiar with the negotiations cited by the Journal, and averages about half an hour per week on his livestream scrolling through the platform and commenting on potential trades. Polymarket and its marketing contractor, Virality, targeted dozens of Ross’s videos for promotion.

In at least five of those videos, the newspaper reported, Ross “identified ways he could use inside information to trade on the platform.” More broadly, the Journal found Polymarket paid clippers to push at least 19 videos that walked through using inside information or other ways to game markets.

Discussing on camera how one might trade on inside information, and being paid to promote a platform, is not the same as trading on inside information (and it’s important to note that nothing in the reporting accuses Ross of the latter), but the framing is awkward for a company that has spent the past year trying to shed exactly that association.

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