Muriel Siebert & Co., a Wall Street broker-dealer with roughly $19.5 billion in retail client assets, has selected Tzero’s end-to-end digital securities infrastructure to enter the tokenized securities market.
Key Takeaways:
Muriel Siebert & Co. selected Tzero’s platform to enter tokenized securities markets on June 29, 2026.The first product is GLDY, a gold-backed tokenized security by Streamex Corp., open to accredited investors only.Siebert Financial reported $94.2M in 2025 revenue and $19.5B in client assets as it expands into digital markets.The partnership was announced on Monday and positions Tzero as the infrastructure backbone for Siebert’s push into blockchain-based capital markets.
First Offering: Tokenized Gold via GLDYThe initial product supported by the deal is GLDY, a gold-backed, yield-bearing tokenized security developed by Streamex Corp., a technology company focused on bringing commodity markets on-chain. The offering is structured as a private placement under Rule 506(c) of Regulation D of the Securities Act of 1933, limiting access to accredited investors.
Siebert will act as placement agent, providing investors a familiar broker-dealer experience while the underlying infrastructure runs on Tzero’s blockchain-based platform.
What Tzero Brings to the TableTzero’s platform covers the full lifecycle of a tokenized security, including:
Investor onboarding and KYC Issuance support and broker-dealer services Custody of tokenized securities Secondary market infrastructure Clearing, settlement, and transfer agent servicesKonevsky said:
John J. Gebbia, CEO of Siebert, pointed to the firm’s longstanding mission of expanding market access. “Tokenized securities represent an important evolution in how investors and issuers can connect, but the opportunity only works when innovation is matched with regulation, transparency, and trust,” Gebbia remarked.
Institutional Adoption Picks up PaceThe Siebert deal reflects a broader pattern among established financial firms seeking compliant on-ramps into digital capital markets. Tzero has positioned its platform specifically for institutions that want to avoid the cost and regulatory risk of building independent digital asset operations.
Siebert Financial Corporation, the publicly traded parent company listed on Nasdaq under the ticker SIEB, reported revenue of $94.2 million for full-year 2025, up 12% year over year. Its retail customer net worth reached $19.5 billion, a 9% increase from the prior year.
The firm operates approximately 10 branch offices across the U.S. and serves clients through desktop, web, and mobile platforms.
What It Means for the MarketThe agreement signals that broker-dealers with established client bases and regulatory standing are beginning to treat tokenized securities as a viable product category, not a speculative experiment. Tzero’s model, which bundles issuance, trading, and custody under one regulated roof, appears to be gaining traction as a practical entry point for that transition.


















