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'Every Time I Buy It, It Tanks': Dave Portnoy Says He's Losing Millions as Bitcoin Falls

By Decrypt
Jul 4, 2026
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Barstool Sports founder and media personality Dave Portnoy knows he’s not an expert crypto trader—but that’s never stopped him from trying over and over again for several years now.

“Yeah, I’ve got regrets,” Portnoy told Varney about his crypto trading experience. “I bought the thing at $100,000, so I mean, right now, I don't know what’s going on.”

Bitcoin and crypto are making me sad.

“There’s nothing I've been wrong about more than Bitcoin,” he told Varney. “Every time I sell it, it goes nuclear. Every time I buy it, it tanks.”

Despite the consistent downward price action for Bitcoin and other top crypto assets in recent months, Portnoy said this time he’s just holding his ground. 

“I’m just holding. I’ll just hold this thing down to $0,” he said. “I know if I sell it, it’s going to go nuclear again.”

“I’d rather go down with the ship this time,” Portnoy added. 

Barstool's Dave Portnoy: 'I Fucked Up Bitcoin'

“Hey crypto bros, I think whoever made this coin is funny and I want to collect it as a memory of you bitches crying like little babies,” he said. 

The token surged to a market cap above $210 million and earned a listing on centralized exchange Kraken. But as of Friday, the token is down more than 99.5% and trades just above a $1 million market cap.

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