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NYT: Donald Trump’s TRUMP Token Leaves Nearly a Million Buyers Down $3.81B

By bitcoin.com
Jul 5, 2026
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Nearly 1 million investors, or roughly two-thirds of investors who purchased President Donald Trump’s branded TRUMP memecoin have lost a combined $3.81 billion through the end of June.

Key Takeaways:

President Donald Trump generated a $636 million payout from his TRUMP memecoin while 988,905 buyers lost $3.81 billion.Advanced crypto traders using automated tools took $4 billion in profits before the $TRUMP coin crashed 97%.NYU’s Stephen Gillers warns Trump could face future civil lawsuits from investors despite 2025 SEC rule rollbacks.
Massive Losses for Retail Buyers

The data shows that 988,905 buyers of the TRUMP token — roughly two out of every three buyers — are currently in the red. The coin was trading at $1.76 on July 3, representing a 97% plunge from its peak price of $75.35. The assessment follows the release of Trump’s annual financial disclosure, which revealed he secured $636 million from the token alongside a broader $2.2 billion haul from his various business ventures in 2025.

Broader Digital Currency Ventures

“No one can control the markets,” Wachsman said, adding that the company stands behind the token’s growing utility.

While the majority of retail buyers experienced losses, Nansen noted that approximately 500,000 early and sophisticated buyers captured a combined $4 billion in profits by selling before the market crashed.

However, Stephen Gillers, a professor of legal ethics at New York University, said the disclosures might not completely block future civil litigation.

“Trump back when he was a real estate developer boasted that he plays ‘to people’s fantasies,'” Gillers said. “Here he seems to have encouraged supporters to invest with the expectation they could anticipate riches — even as he himself was cashing out.”

Disclaimer: The information on this page may have been obtained from third parties and does not necessarily reflect the views or opinions of BitKan. This content is provided for general informational purposes only, without any representation or warranty of any kind, nor shall it be construed as financial or investment advice. BitKan shall not be liable for any errors or omissions, or for any outcomes resulting from the use of this information. Investments in digital assets can be risky. Please carefully evaluate the risks of a product and your risk tolerance based on your own financial circumstances. Products mentioned in this article may not be available in your region.

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