XRP will be featured on Jayhawk athletic uniforms following a partnership announcement between the University of Kansas and Ripple. The agreement marks what Ripple describes as the first cryptocurrency sponsorship to appear on the jersey of a major college athletics program.
Key Takeaways
Kansas Athletics announced a partnership with Ripple that will place the XRP brand on Jayhawk uniforms.Ripple says the agreement represents the first cryptocurrency sponsorship to appear on a major college athletics program’s jersey.Ripple CEO Brad Garlinghouse called the announcement a rare intersection of his professional career and Kansas alma mater connection.The university announced:
What Does the Announcement Mean for XRP, Ripple, and the University of Kansas?Garlinghouse wrote:
The Ripple chief executive’s ties to the University of Kansas (KU) go beyond the partnership. In a KU College Stories profile from March 9, 2016, he was named a Distinguished Alumnus for 2015-16, highlighting his tech career at AOL, Yahoo, Hightail, and Ripple Labs. A Topeka native with a KU economics degree, he has stayed connected by helping run Tech Trek, which brings KU students to Silicon Valley to meet companies like Google and Facebook. The profile also noted his love of watching Kansas Jayhawks games.
