Amsterdam, Netherlands, July 10th, 2026, Chainwire
According to Kate Lifshits, CEO of NOWPayments, it's time to challenge that assumption. "Why does sending crypto still feel harder than sending an email?"
Crypto Payouts Have Become Unnecessarily Expensive
Most businesses still operate payout infrastructure designed around blockchain wallets. That means collecting wallet addresses, validating networks, recovering failed transactions, paying blockchain fees, and handling recipient support.
At scale, these problems become one of the largest hidden operational costs for affiliate platforms, marketplaces, gaming companies, payroll providers, cashback platforms, creator economies, and fintech businesses.
The Industry Is Paying for Problems It No Longer Needs to Have
Instead of requesting wallet addresses, companies simply use an email address as the payout destination. Recipients automatically receive access to their funds, while businesses avoid wallet validation, blockchain confirmation delays, and transaction fees.
Benefits include:
Zero network fees Zero service fees Under-one-second delivery Automated onboarding Fewer failed payouts Lower support costsThe Biggest Impact Isn't Technical
Although the release introduces API support, the larger story is economic rather than technical. Businesses making thousands of payouts can dramatically reduce operational costs while simplifying finance workflows. Payouts become a growth and engagement tool instead of a recurring expense.
Operational Cost Mitigation Analysis
The actual savings depend on payout volume, blockchain network fees, and the cryptocurrencies being used. While some businesses may save thousands of dollars annually, organizations processing hundreds of thousands or even millions of payouts could reduce costs by hundreds of thousands of dollars each year.
To help businesses estimate their own potential savings, NOWPayments has launched a Zero-Fee Crypto Payout Savings Calculator, allowing companies to compare their current payout costs with the potential cost of switching to zero-fee email-based payouts.
Built for Businesses That Pay at Scale
The solution is designed for affiliate networks, marketplaces, gaming platforms, payroll providers, cashback programs, creator platforms, and fintech companies. Businesses can automate payouts globally using only an email address while maintaining existing workflows.
Conclusion
About NOWPayments
Head of PRAlexandr YarovinskiNOWPayments
