People are spending hundreds of millions of dollars on AI girlfriends, and the trend doesn’t show any signs of slowing down.
According to data provided to Decrypt by analytics firm Appfigures Intelligence, NSFW and romantic AI companion apps across Apple’s App Store and Google Play have generated 165.3 million downloads and $427.3 million in consumer spending worldwide since the launch of ChatGPT in late 2022.
According to Nelson, Appfigures identified 214 NSFW and romantic AI companion apps, which generated $162.8 million in consumer spending during the first half of 2026.
Among NSFW and romantic AI companion apps, Zeta ranked first by gross revenue in the first half of 2026, generating $33 million, according to Appfigures. Tipsy Chat: Live Your Story, followed with $15.2 million, ChatBox: AI Chat Bot Assistant with $13 million, Crushie AI: Chat & Companion with $8.8 million, and Emochi: Chat With Character with $7.5 million.
Emochi was the most downloaded romantic AI companion app during the same period, reaching 7.9 million installs. Amora: A Hint of Your Soulmate followed with 3.6 million downloads, Zeta with 3 million, BIMOBIMO with 2.8 million, and MiraiMind with 2.6 million.
While general or “PG” AI companions had nearly twice as many downloads, romantic apps generated almost the same amount of revenue. In the first half of 2026, PG/general apps brought in $164.8 million.
Appfigures said it categorized the apps using store metadata, descriptions, age ratings, and terms linked to romance and adult content. However, the figures only cover the visible mobile market but exclude web-only platforms such as Joi AI, Candy AI, and SpicyChat AI.
