Binance.US chief executive Stephen Gregory says the exchange is back in growth mode after a two-year “hibernation” brought on by the regulatory storm around the wider Binance brand.
Key Takeaways
Binance.US CEO Stephen Gregory targets a return to 20% of the U.S. market after a 2-year regulatory freeze.The exchange cut fees to 0% for makers and 2 basis points for takers, close to a no-fee model.Gregory plans derivatives, perpetual futures and prediction markets if new U.S. licenses come through.Price is the first weapon. “We’re essentially almost a no-fee exchange,” Gregory said, pointing to 0% maker fees and taker fees of just 2 basis points, a fraction of what larger rivals such as Coinbase and Kraken charge on comparable trades. The company plans to keep costs low with a lean team while generating revenue from services such as custody alongside trading.
A Separate Company, a Shared NameSince his hiring, Gregory has continued to emphasize that Binance.US is licensed exclusively to serve U.S. customers and operates as a separate U.S.-only entity with its own governance structure, though it shares a beneficial owner and brand name with Binance.com.
That difference is important to note since the exchange courts American traders who fled during the turmoil, when the global brand’s legal battles made the U.S. affiliate radioactive by association.
That said, whether Binance.US can convert near-zero fees into durable market share remains the open question. Coinbase retains a commanding lead in U.S. spot trading while Kraken, too, has been expanding aggressively. In all of this, the no-fee economics are only sustainable if custody and other services pick up the slack.
