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Bitcoin Giant Strategy Isn't Panicking—Unless BTC Crashes to $10K: CEO

By Decrypt
Jul 16, 2026
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Bitcoin treasury firm Strategy will start buying the cryptocurrency again once its preferred shares recover, CEO Phong Le said, as the company leans on a retooled financing model to ride out the crypto downturn.

Getting Stretch back to par 'We're not going anywhere'
Strategy Pads Cash Reserves to $3 Billion, Skipping Bitcoin Buy for Third Week

The CEO also brushed off a Bloomberg report that distressed funds were in talks to swap their STRC holdings, saying the firm hasn't had "any material conversations" about it.

The downside math

Asked about a worst-case scenario, Le pointed to levels far below the roughly $64,700 Bitcoin fetched at the time of the interview. "When Bitcoin gets down closer to $8,000 to $10,000 is when we're going to have to consider some of the risk associated with our debt," he said, adding that, "Until that point in time, we feel very secure about the balance sheet." Bitcoin’s current slump is business as usual, he argued, saying that, "We've been through this in 2022. We're going through it in 2026, and I'm pretty excited about the next bull market of Bitcoin."

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