Morgan Stanley has launched spot cryptocurrency trading on its E*TRADE platform, allowing eligible customers to buy, sell, and hold Bitcoin, Ethereum, and Solana through a partnership with digital asset infrastructure provider Zero Hash.
“Our clients’ needs are evolving, and they want to invest, trade, bank, and plan for the future all in one place,” Matt Jones, Head of E*TRADE, said in a statement. “Whether they’re buying their first share, exploring crypto, participating in an IPO, or planning for retirement, our job is to meet them where they are – with the confidence and trust that comes from being part of Morgan Stanley.”
The rollout coincides with a broader platform update that includes retirement planning tools, fractional share trading, an updated IPO Center, and new features for active traders.
"With the rollout of crypto trading on E*TRADE we're advancing our digital assets strategy and bringing new capabilities to clients in an integrated way," Chad Turner, head of Morgan Stanley Wealth Management Platforms, said in a statement.
The launch follows several crypto-related initiatives by Morgan Stanley this year.
