Starting with the 2026 season, Texas Tech's football stadium—currently Jones AT&T Stadium—will be rebranded Galaxy Stadium. Galaxy Digital, the Nasdaq-listed (GLXY) trading, asset-management and data-center company, announced a 15-year naming-rights deal with Texas Tech on Friday.
The timing is convenient for the Red Raiders. Texas Tech just won the Big 12 and made the College Football Playoff. The team opens its new era in Galaxy Stadium on Sept. 5 against Abilene Christian.
With this deal, worth more than $70 million, Galaxy becomes the official data center and digital assets partner of Texas Tech Athletics, with branding across football and men's and women's basketball, plus NIL opportunities for student-athletes through "branded activation campaigns and original content."
"At our Helios campus in nearby Dickens County, we're building the infrastructure that powers the code economy," Galaxy CEO Mike Novogratz said.
Galaxy is pouring billions into Helios, a data-center campus in Dickens County with 1.6 gigawatts of approved capacity for high-performance computing. Novogratz called it "the infrastructure that powers the code economy," and promised to hire locally and "be a good neighbor."
