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Why Tokenized Assets Aren’t Taking off Despite the Hype—What’s Holding Investors Back

By bitcoin.com
Jul 23, 2026
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As financial institutions expand tokenized real-world asset (RWA) offerings, Franklin Templeton’s Chetan Karkhanis examines the market’s evolution, its remaining structural barriers, and what could bring blockchain-based investments into wider portfolio use.

Key Takeaways

Regulation, interoperability, and distribution now pose greater barriers than tokenization technology.Traditional institutions retain distribution advantages, but digital platforms could attract new investors and capital.Investor participation, liquidity, and portfolio use provide stronger adoption measures than issuance volumes.
Fragmented Standards Restrict Scale

Tokenized funds, securities, and cash instruments have moved beyond technical demonstrations, but differences among Layer 1 blockchains, interoperability systems, and permissioned and permissionless networks continue to limit scale. Franklin Templeton (NYSE: BEN), which reported assets under management of $1.78 trillion as of May 31, 2026, is among the major asset managers developing blockchain-based investment products.

In an exclusive interview with Bitcoin.com News, Franklin Templeton executive Chetan Karkhanis, who leads digital asset partnerships in Asia-Pacific, described the technical challenge facing the sector:

“From a technology standpoint, the biggest challenge is probably ubiquity of standards with the product set.”

Assets and payments often operate across separate networks, while settlement may involve stablecoins, tokenized bank deposits, or central bank digital currencies (CBDCs) governed by different systems. “Even simple tokenized cash products lack common rails of convergence,” Karkhanis noted.

Regulation and Distribution Limit Adoption

Beyond technology, inconsistent cross-border rules determine where products may be sold, who can own them, and how custody and settlement are treated. Karkhanis pointed to a broader set of constraints:

“The larger challenges are likely regulatory clarity across borders and really awareness, adoption and education – which could lead to greater adoption of tokenized RWA if done right.”

Established banks, brokerages, advisers, and fund platforms already provide custody, reporting, and access to retail and institutional capital, while many traditional distribution platforms are still experimenting with proofs of concept (POCs) rather than commercial deployments at scale.

“Traditional distribution platforms are not all there yet. Some are experimenting and launching POCs but not at scale commercial deployments,” the Franklin Templeton executive remarked. “The technology exists, but liquidity in tokenized RWA and issuance is minuscule compared to traditional assets.”

Traditional and Digital Channels Could Converge

Rather than displacing existing finance, tokenization may extend it through traditional accounts, exchanges, wallets, and blockchain applications. Karkhanis said:

“I believe there will be a diversity of offerings – both incumbents and DeFi next gen players will have an opportunity to participate.”

Incumbents retain most investor relationships and assets, while decentralized finance platforms could attract newer generations of investors and their asset flows. Competition will likely depend on accessibility, product selection, regulated custody, consolidated reporting and settlement efficiency rather than blockchain infrastructure alone.

Familiar products, including tokenized stocks, bonds, and exchange-traded funds, may offer the clearest route to broader distribution because investors already understand their risks and returns. Tokenization could deliver its greatest value in markets involving complex ownership, restricted access, or frequent collateral movement.

Portfolio Use Will Define Success

Karkhanis believes “the main role asset managers like us can play at the current juncture is education and awareness building, and product appeal.”

Looking five years ahead, the executive expects blockchain infrastructure to fade into the background, with investors benefiting from tokenized products without needing to understand the underlying technology, much like they use mobile phones and smart devices today. Ultimately, adoption will depend on meaningful asset growth, wider investor participation, and sustained secondary market liquidity. He framed success in practical terms:

“Simplifying that experience and making it seamless will ensure greater adoption and success will really be measured by the level of asset growth and investor adoption.”

Disclaimer: The information on this page may have been obtained from third parties and does not necessarily reflect the views or opinions of BitKan. This content is provided for general informational purposes only, without any representation or warranty of any kind, nor shall it be construed as financial or investment advice. BitKan shall not be liable for any errors or omissions, or for any outcomes resulting from the use of this information. Investments in digital assets can be risky. Please carefully evaluate the risks of a product and your risk tolerance based on your own financial circumstances. Products mentioned in this article may not be available in your region.

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